BREAKING MENTAL CHAINS: Wellington's Own Demore Pretorius Set to Launch Game-Changing Book ‘MINDSHIFT’

From Dropping Out of School to Author, Dr. Demore Pretorius Unveils the Science-Backed System Every Worker, Entrepreneur, and Sports Person Needs—Keep an Eye Out for the Official Release!

Whether you are pulling a double shift at the factory, struggling to keep your small business afloat, or stepping onto the field to represent your team, the hardest game you will ever play happens inside your mind.

That is the powerful message from Wellington’s own Dr. Demore Pretorius, a 52-year-old transformational coach, counselor, and mental performance specialist who is officially preparing to launch his brand-new book: Mindshift.

Currently finalizing details with his editor for an upcoming November release date, Pretorius is inviting readers from all walks of life—especially the working class, township business owners, and sports personalities—to gear up for a book that promises to change lives from the inside out.

A Lived Experience: From Payton Streets to National Teams

Pretorius does not talk from an ivory tower or out of a theoretical textbook. Growing up in Payton, Wellington—an area plagued by gang activity during his youth—he experienced the raw realities facing working-class families. After dropping out of Weltevrede Secondary School, Pretorius faced the exact setbacks that trap so many promising young people.

But he refused to let his circumstances define his future.

Using sports as an outlet, he fought his way up to represent the Boland U/16 cricket team and eventually earned a selection for the SA President's squad. That fierce determination launched a career that has spanned decades. Today, holding a Doctorate in Counseling and working as a Specialist Licensed Counselor, Pretorius has mentored top athletic teams including the Junior Springboks, the Nigerian National Team, Roses United, SWD Provincial Rugby, and Young Blues RFC.

His work stretches far beyond sports field boundaries. Pretorius has addressed the entire Western Cape Police Force and spoke to frontline healthcare staff at Khayelitsha Hospital during the peak of the COVID-19 pandemic in 2020.

Why 'Mindshift' is Different: A Science-Backed Action Plan

Traditional therapy has its place, but Pretorius discovered that working-class people, business owners under pressure, and athletes competing under high stress need immediate, dynamic solutions.

"Therapy as we traditionally know it has its benefits, but mindshifting therapy offers a more dynamic, results-driven approach," explains Pretorius. "It leverages the brain’s natural ability to reorganize and adapt, promoting lasting change and removing the mental blocks holding people back."

Driven by strong character, a deep faith, the legacy of his late father, and the unwavering push of his fiancé Jacqueline Matthyse, Pretorius built Mindshift to serve as a practical blueprint for anyone needing a breakthrough.

GET READY: DON'T MISS THE NOVEMBER LAUNCH!

Having written several books, including ‘7 Keys to Extract Your Personal Best’ released in 2025, Pretorius’s ultimate mission is clear: to restore identity and empower everyday people.

The countdown to the official release of Mindshift has officially begun.

• Mark your calendars: The official launch date and venue details will be announced following upcoming publisher meetings for November.

• Who should read it: Small business owners trying to scale, working parents looking to break mental barriers, athletes aiming for peak performance, and youth seeking direction.

• Why you must buy a copy: This is not just another self-help book—it is a practical, science-backed manual written by someone who walked the same streets and faced the same struggles.

Keep your eyes peeled for upcoming pre-order announcements and local launch events. When Mindshift hits the shelves, make sure you secure your copy to start transforming your life!